Stop Ignoring the Needs of Mature Customers -- THEY'RE the Ones With the Money!

Mature consumers also complain that most stores are not only understaffed but also that the staff on hand is not trained well enough to help them. Most respondents, 63% under 70, and 75% over 70, say they would like to be able to sit down in stores. On the whole, mature consumers want and expect a sympathetic understanding of the realities of age, but they do not want to be treated as old or elderly. Read the entire story and report results at http://www.mediapost.com/publications/article/160330/older-and-wiser-mature-customers-needs.html#reply